Hugo Boss

In the 1950s, Hugo Boss became known for its exquisitely tailored suits, then in the 1960s the brand began to offer ready-made suits, which differed from the custom-made suits that has been available in the decades before.

Now, the brand is known for its youthful aesthetic and stylish collections, with Kendall Jenner, Joan Smalls, and Hailey Bieber recently featuring in the advertising campaigns. The brand is now split into two diffusion lines BOSS Hugo Boss, which has a smarter aesthetic, and BOSS Hugo Boss which is a trend-led line.